adidas has had a strong history in running since Jessie Owens wore their footwear to claim Olympic glory in 1936. They strive to make athletes better by providing innovative technical apparel and footwear that enhances runners’ performance – from the social enthusiast to the serious contender.
In February 2013, adidas launched the revolutionary Boost cushioning technology which provides the highest energy return in the running footwear industry. The adivan and adicaddies are a staple at every major running event in the country and adidas’s Tech Reps are on hand to offer expert technical advice and offer product sampling.
adidas is proudly associated with a number of partners in the running industry. Through platforms such as the Old Mutual Two Oceans Marathon, adi-active runs in partnership with Virgin Active and parkruns every Saturday nationwide, they actively support the sport of running. This commitment is further evident through the partnership with Endurocad – adidas provides runners with the best technical product to give them that competitive edge.
For more information on adidas’s running activities and products, go to www.adidasrunning.co.za
Adi-active is a partnership between Adidas and Virgin Active. Runners can test the latest Adidas running shoes on routes that vary between 6 and 7km. All Adi-active run’s start and end at participating Virgin Active clubs.
These take place at Virgin Actives around the country on Tuesday evenings at 18h00 and cater for runners of all levels, from beginners to seasoned athletes.www.adidasrunning.co.za/adi-active